Circular A2Z : Adidas

Transitioning from a linear to a circular economy is no small feat. It requires navigating three critical factors: Value, Access, and Process (or “VAP”):

• Value: The worth of products and materials impacts a company's ability to recapture and extend their lifecycle.
  

• Access: By establishing effective reverse logistics and partnerships, brands can smartly “plan” for the post-use phase of their products.
  

• Process: Through advanced technologies and systemic approaches, the mission is to transform reclaimed materials into high-value products.
  

One global giant that has embraced these challenges head-on is Adidas, putting these principles into action:

👕 T-REX (Textile Recycling Excellence): Bringing together 13 key stakeholders, this EU project led by adidas aims to create a scalable circular economy for textiles by transforming end-of-use household textiles into valuable feedstock through closed-loop sorting and recycling.

🧶 New Cotton Project: Partnering with Infinited Fiber Company, this initiative scales chemical recycling technology for cotton textile waste, advancing circularity in the fashion industry.

🧩 Fashion for Good: Adidas leads the ‘Sorting for Circularity’ project in the USA, developing a framework to map garment lifecycles, capture textile waste, and unlock recycling potential—key steps in transitioning the fashion industry to circularity.

👟 FastFeetGrinded: Testing shoe recycling processes, adidas explores scalable solutions for the footwear industry by deconstructing shoes into components for repurposing and reuse.

🔄 Why Circular?
Circularity is about creating transformative solutions for global challenges. It involves bold strategies, innovation, and a commitment to doing better for the planet

🌟 adidas is taking meaningful steps in the circular economy and pushing the boundaries of what’s possible.
▶️ https://lnkd.in/grHsurNR
Credit to: Drishti Masand, Nadja Gründler

What other companies or brand actions inspire you in the circular economy?

#CircularEconomy #CircularAtoZ #Reuse #Recycle #Repurpose #BusinessForGood