Circular A2Z: Goodwill

Goodwill has been a global pioneer in the circular economy for over 120 years, transforming donations into opportunities while demonstrating how reuse and recycling can drive environmental and social impact. Operating across 17 countries, Goodwill is a shining example of purpose-driven business at scale.


⭕ 𝐷𝑖𝑣𝑒𝑟𝑡𝑖𝑛𝑔 𝑊𝑎𝑠𝑡𝑒:
Annually, Goodwill keeps over 3 billion pounds of goods out of landfills by reselling or recycling donated items.

⭕ 𝐶𝑟𝑒𝑎𝑡𝑖𝑛𝑔 𝑂𝑝𝑝𝑜𝑟𝑡𝑢𝑛𝑖𝑡𝑖𝑒𝑠:
Revenue from these efforts funds community programs that provide job training, career placement, and support services for over 300,000 individuals each year.

⭕ 𝐸𝑚𝑝𝑜𝑤𝑒𝑟𝑖𝑛𝑔 𝑇ℎ𝑟𝑜𝑢𝑔ℎ 𝐶𝑖𝑟𝑐𝑢𝑙𝑎𝑟𝑖𝑡𝑦:
With a network of 3,300 stores globally, Goodwill extends product lifecycles, benefits the planet, and uplifts communities.


🌟 𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐓𝐞𝐱𝐭𝐢𝐥𝐞 𝐂𝐢𝐫𝐜𝐮𝐥𝐚𝐫𝐢𝐭𝐲 🌟

In August 2024, Goodwill launched a $2 million traceability study funded by the Walmart Foundation, focused on advancing secondhand textile reuse and recycling. Building on a successful two-year pilot, this initiative aims to:


↳ 𝙏𝙧𝙖𝙘𝙠 𝙩𝙝𝙚 𝙜𝙡𝙤𝙗𝙖𝙡 𝙟𝙤𝙪𝙧𝙣𝙚𝙮 𝙤𝙛 𝙨𝙚𝙘𝙤𝙣𝙙𝙝𝙖𝙣𝙙 𝙩𝙚𝙭𝙩𝙞𝙡𝙚𝙨.

↳ 𝙄𝙣𝙛𝙤𝙧𝙢 𝙧𝙚𝙪𝙨𝙚 𝙖𝙣𝙙 𝙧𝙚𝙘𝙮𝙘𝙡𝙞𝙣𝙜 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙚𝙨.

↳ 𝙎𝙝𝙖𝙥𝙚 𝙞𝙣𝙙𝙪𝙨𝙩𝙧𝙮 𝙨𝙩𝙖𝙣𝙙𝙖𝙧𝙙𝙨 𝙛𝙤𝙧 𝙩𝙧𝙖𝙘𝙚𝙖𝙗𝙞𝙡𝙞𝙩𝙮 𝙖𝙣𝙙 𝙡𝙞𝙛𝙚𝙘𝙮𝙘𝙡𝙚 𝙨𝙩𝙚𝙬𝙖𝙧𝙙𝙨𝙝𝙞𝙥.

↳ 𝙄𝙣𝙘𝙧𝙚𝙖𝙨𝙚 𝙬𝙖𝙨𝙩𝙚 𝙙𝙞𝙫𝙚𝙧𝙨𝙞𝙤𝙣 𝙬𝙝𝙞𝙡𝙚 𝙢𝙖𝙭𝙞𝙢𝙞𝙯𝙞𝙣𝙜 𝙩𝙝𝙚 𝙫𝙖𝙡𝙪𝙚 𝙤𝙛 𝙙𝙤𝙣𝙖𝙩𝙞𝙤𝙣𝙨.



🎖️ 𝐏𝐢𝐥𝐨𝐭 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 🎖️

Analysis revealed 60% of textiles studied—cotton, polyester, and blends—were recyclable using existing technologies.

Creation of four regional textile hubs, involving 25 Goodwill organizations, to sort and grade reusable materials.

This effort positions Goodwill as a leader in the textile-to-textile recycling market, committed to driving waste reduction, accountability, and innovation across the industry.



💰 𝐸𝑣𝑒𝑟𝑦 𝑑𝑜𝑛𝑎𝑡𝑖𝑜𝑛 𝑎𝑛𝑑 𝑝𝑢𝑟𝑐ℎ𝑎𝑠𝑒 𝑎𝑡 𝐺𝑜𝑜𝑑𝑤𝑖𝑙𝑙 𝑓𝑢𝑒𝑙𝑠 𝑎 𝑚𝑜𝑟𝑒 𝑠𝑢𝑠𝑡𝑎𝑖𝑛𝑎𝑏𝑙𝑒 𝑎𝑛𝑑 𝑖𝑛𝑐𝑙𝑢𝑠𝑖𝑣𝑒 𝑤𝑜𝑟𝑙𝑑. 𝑇𝑜𝑔𝑒𝑡ℎ𝑒𝑟, 𝑤𝑒 𝑐𝑎𝑛 𝑐𝑟𝑒𝑎𝑡𝑒 𝑎 𝑓𝑢𝑡𝑢𝑟𝑒 𝑤ℎ𝑒𝑟𝑒 𝑛𝑜𝑡ℎ𝑖𝑛𝑔 𝑔𝑜𝑒𝑠 𝑡𝑜 𝑤𝑎𝑠𝑡𝑒, 𝑎𝑛𝑑 𝑒𝑣𝑒𝑟𝑦𝑜𝑛𝑒 𝑡ℎ𝑟𝑖𝑣𝑒𝑠. 💰

#CircularEconomy #Goodwill #TextileRecycling #Reuse #Reduce #Recycle #Repair #InnovationForGood

Video credits to: Circular Innovation Council