Circular A2Z: LOOP Mission

Some stories start with a business plan—this one started on a Ferris wheel. 🎡✨

When David and Julie met (𝐴 𝑙𝑜𝑣𝑒 𝑠𝑡𝑜𝑟𝑦: 𝑓𝑖𝑟𝑠𝑡 "𝑑𝑎𝑡𝑒" 💕 ), they bonded over a shared passion for food and the environment. They dreamed of a project that could make a real impact. Soon after, they got a call from Fred at Courchesne Larose, Canada’s 🇨🇦 largest fruit and vegetable distributor. 16 to 20 tons of perfectly good produce were being wasted every day. They knew they had to act.

The birth 🐣 of LOOP Mission
From that moment, LOOP Mission (𝑀𝑜𝑛𝑡𝑟𝑒𝑎𝑙 𝑄𝐶) was born—a brand dedicated to fighting food waste by rescuing surplus and "imperfect" produce, transforming it into cold-pressed juices, probiotic sodas, craft beers, and even dog treats! 🥕🍏🍺



Rescues food waste: Works with farmers and suppliers to prevent edible food from being discarded.

Closed-loop solutions: Juice pulp is repurposed into beer and pet treats, ensuring nothing goes to waste.

Big ambitions: The team set out to eradicate food waste from the face of the earth—and they’re not stopping anytime soon.



𝑀𝑜𝑟𝑒 𝑡ℎ𝑎𝑛 𝑎 𝑏𝑟𝑎𝑛𝑑—𝑖𝑡’𝑠 𝑎 𝑚𝑜𝑣𝑒𝑚𝑒𝑛𝑡!

LOOP Mission proves that business can be a force for good, turning waste into opportunity and inspiring the future of the circular economy.

Learn more: https://loopmission.com/


What’s your favourite way to fight food waste? Let’s keep the loop ➿ going!


Video credits LOOP Mission. Full episode: https://youtu.be/_HYq88Sek0U?si=V93k4Jlyml5OQWIE

#CircularEconomy #Foodwaste #BusinessForGood #LOOPMission