Circular A2Z: LUSH Fresh Handmade Cosmetics
CIRCULAR ECONOMY
1/31/20251 min read


When it comes to circular beauty, LUSH Fresh Handmade Cosmetics is a shining example of how a brand can embrace sustainability without compromising on quality or ethics. πβ¨
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Think shampoo bars, solid conditioners, and naked shower gelsβreducing plastic waste from the start.
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Customers can return five empty black pots and receive a free fresh face mask, ensuring materials get reused.
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Reclaimed ocean plastics and post-consumer materials help keep packaging in circulation.
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Ingredients like cocoa butter and essential oils come from sustainable sources that benefit both people and the planet.
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LUSH Fresh Handmade Cosmetics makes products fresh and in small batches, reducing waste at every level.
But what truly sets LUSH Fresh Handmade Cosmetics apart is its creativity in activism and community support. π«Ά From the Flame Fighters Soap, which raised funds for wildfire relief efforts, to DEI Bath Bombs, championing diversity, equity, and inclusion, LUSH Fresh Handmade Cosmetics consistently turns its products into platforms for positive change. Every limited-edition launch carries a deeper message, reminding us that business can be a force for goodβnot just for the planet but for people too.
At a time when the beauty industry generates 120 billion units of packaging waste annually, LUSH Fresh Handmade Cosmetics is proving that business can be beautiful, inside and out.
What other brands do you love that embrace circularity in beauty? Drop them in the comments! β¬οΈ
Lush: Bring it Back program
https://lnkd.in/gqcr2RN2
#CircularEconomy #LUSH #LUSHFRESHMADECOSMETICS #ZeroWasteBeauty

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