Circular A2Z: Notpla

When innovation meets nature, waste becomes a thing of the past. That’s exactly what Notpla is doing—revolutionizing packaging with seaweed-based materials that naturally biodegrade, leaving no trace behind.


Born from a student project at Imperial College London, Notpla was co-founded by Pierre Paslier and Rodrigo Garcia Gonzalez to tackle the plastic crisis. The name “Notpla” (Not Plastic) reflects its mission: creating biodegradable and home-compostable packaging solutions that disappear naturally—just like fruit peels.

In 2022, Notpla won the Earthshot Prize, reinforcing its potential to transform industries and reduce plastic waste at scale

The world produces over 400 million tonnes of plastic waste annually, much of which pollutes oceans and landfills for centuries. Notpla’s nature-inspired approach offers a circular solution, using seaweed—a fast-growing, renewable resource—to create packaging that returns to nature instead of becoming waste.


💧 𝑶𝒐𝒉𝒐 – 𝑻𝒉𝒆 𝑬𝒅𝒊𝒃𝒍𝒆 𝑾𝒂𝒕𝒆𝒓 𝑷𝒐𝒅

One of Notpla’s most exciting innovations is Ooho, an edible, biodegradable water pod made from seaweed extract. Designed as a plastic-free alternative to bottles and cups, Ooho encapsulates liquids like water, juices, and sauces in a thin, plant-based membrane that you can eat or compost naturally.

Used at the London Marathon, Ooho replaced thousands of single-use plastic bottles, proving that sustainable packaging can be both practical and waste-free.



Notpla isn’t just a product—it’s a vision for a waste-free future. By designing materials that work with nature, not against it, Notpla is proving that sustainability isn’t just possible—it’s essential.



𝑅𝑒𝑖𝑚𝑎𝑔𝑖𝑛𝑖𝑛𝑔 𝑃𝑎𝑐𝑘𝑎𝑔𝑖𝑛𝑔, 𝑂𝑛𝑒 𝐼𝑛𝑛𝑜𝑣𝑎𝑡𝑖𝑜𝑛 𝑎𝑡 𝑎 𝑇𝑖𝑚𝑒

Imagine a world where packaging doesn’t outlive us. A world where our choices drive positive impact. With companies like Just Eat, and major event organizers embracing Notpla, the shift toward sustainable, waste-free packaging is already happening.

Would you switch to packaging that disappears naturally? Let’s rethink waste and embrace the future of circular design. 💚♻️

Video credits to: Going Green Media
Full episode: https://lnkd.in/gRYnDBcp

#CircularEconomy #SustainableInnovation #Notpla #PlasticFree #EarthShotPrize #OOHO #SeaweedPackaging