Circular A2Z: Patagonia

When we talk about circularity in business, Patagonia stands as a trailblazer—proving that sustainability and success can go hand in hand. While many brands talk about reducing waste, Patagonia has built a business model rooted in circularity, showing the world that apparel can be made to last, repaired, and even reborn.


Patagonia: A Brand Beyond Clothing

Founded in 1973, Patagonia has consistently pushed the boundaries of responsible business. From using recycled and regenerative materials to pioneering repair and resale programs, they prove that fashion doesn’t have to be disposable.



♻️ 𝑨 𝑪𝒊𝒓𝒄𝒖𝒍𝒂𝒓 𝑨𝒑𝒑𝒓𝒐𝒂𝒄𝒉 𝒕𝒐 𝑮𝒆𝒂𝒓

Patagonia’s commitment to circularity is more than just words—it’s action:

✅ 𝑊𝑜𝑟𝑛 𝑊𝑒𝑎𝑟:
A program that repairs, recycles, and resells used Patagonia gear, extending product lifecycles.

✅ 𝑅𝑒𝐶𝑟𝑎𝑓𝑡𝑒𝑑 𝐶𝑜𝑙𝑙𝑒𝑐𝑡𝑖𝑜𝑛:
Upcycled apparel made from worn-out gear, transforming waste into new possibilities.

✅ 𝑀𝑎𝑡𝑒𝑟𝑖𝑎𝑙 𝐼𝑛𝑛𝑜𝑣𝑎𝑡𝑖𝑜𝑛:
From recycled fishing nets to regenerative organic cotton, Patagonia rethinks sourcing for a lower-impact future.

✅ 𝐼𝑟𝑜𝑛𝑐𝑙𝑎𝑑 𝐺𝑢𝑎𝑟𝑎𝑛𝑡𝑒𝑒:
A lifetime commitment to fixing products rather than replacing them, keeping them out of landfills.



💚 𝑩𝒆𝒚𝒐𝒏𝒅 𝑩𝒖𝒔𝒊𝒏𝒆𝒔𝒔: 𝑨 𝑪𝒐𝒎𝒎𝒊𝒕𝒎𝒆𝒏𝒕 𝒕𝒐 𝒕𝒉𝒆 𝑷𝒍𝒂𝒏𝒆𝒕

Patagonia isn’t just about selling products—it’s about protecting our home planet. In 2022, the company made an unprecedented move: transferring ownership to a nonprofit dedicated to environmental causes, ensuring that all profits go toward fighting climate change.

Patagonia shows that circularity isn’t just an option—it’s a responsibility. If a global outdoor brand can design out waste, extend product lifecycles, and give back to the planet, what’s stopping others?

Video credits Patagonia

Lastly, I must mention that all the Patagonia films are amazing: https://www.youtube.com/@patagonia

#CircularEconomy #Patagonia #WearMoreWasteLess #PlanetOverProfit