CircularA2Z: Ellen MacArthur Foundation

When considering the letter E in the context of the circular economy, the Ellen MacArthur Foundation stands out as a leading force for innovation and progress. Established in 2010, this global charity has become the foremost advocate for a circular economy, driving transformative changes across various industries.


**𝐾𝑒𝑦 𝐼𝑛𝑖𝑡𝑖𝑎𝑡𝑖𝑣𝑒𝑠 𝑎𝑛𝑑 𝐼𝑚𝑝𝑎𝑐𝑡𝑠:**

🧴 𝕡𝕝𝕒𝕤𝕥𝕚𝕔𝕤:
In 2017, the Foundation launched a $2 million prize fund to support innovations in plastic waste management.
I recommend a recent podcast that discusses the outcomes of the INC-5 negotiations for a global plastics treaty.
https://lnkd.in/gxRBRHCQ


👗 𝕗𝕒𝕤𝕙𝕚𝕠𝕟:
The Foundation promotes a vision where clothing is designed for prolonged use, made for recycling, and created from safe, recycled, or renewable materials. I suggest a recent podcast that tells the story of Arda Biomaterials, a company that transforms brewing waste into alternative leather.
https://lnkd.in/g9hc77Kg


🥗 𝕗𝕠𝕠𝕕:
Recently, the Foundation launched the Big Food Redesign Challenge, encouraging producers, retailers, and suppliers to adopt circular food design principles. I recommend a four-episode series titled "Redesigning Food," in a Big Food Redesign Challenge as participants create products focused on environmental sustainability.
https://lnkd.in/gecQRtp4


💰 𝕗𝕚𝕟𝕒𝕟𝕔𝕖
The Foundation collaborates with financial institutions to facilitate the transition to a circular economy. Its influence is felt worldwide, partnering with over 1,000 companies, including major brands in the consumer packaged goods sector.

By advocating for a circular economy model, the Ellen MacArthur Foundation continues to inspire businesses, governments, and individuals to rethink and redesign our economic systems for a more sustainable and prosperous future. I recommend a three-mini-video series, the basics yet truly inspiring principles of a circular economy.
https://lnkd.in/ggKkPVq4


Visit their website to find a wealth of resources, from an introduction to the basics of the circular economy to inspiring ideas, podcasts, case studies, courses, and policies for advocacy, along with reports and measurements for operations. https://lnkd.in/gXwWDFJK