From Purpose to Passion: How Righteous Gelato Builds Bonds and Inspires Purposeful Choices

Ever wondered what makes you fall in love with a brand? It’s more than just liking their products—it’s about the connection they build with people, their persistence in their mission, and their unwavering purpose. Righteous Gelato is a brand that demonstrates how staying true to your values can create that special bond with customers.

Persistence and Purpose: The Heart of Righteous Gelato

On a recent tour and tasting with Righteous Gelato, I discovered what sets this brand apart. Their gelato is not just about favour; it’s about their story. In 2013, the company faced a pivotal moment during the devastating Alberta floods. Instead of focusing solely on their business, they took a bold step to support the community by creating special pints in partnership with the Calgary Zoo and selling them at Coop. The proceeds went toward flood relief efforts—a touching gesture that showcased their deep commitment to the people around them. One of the special favours, Highwater Hippo (now known as Blueberry Limeade), became a best-seller and continues to be a fan favourite today.

This heartwarming story speaks to Righteous Gelato’s persistence in making meaningful contributions. As a brand, they understand that their history, including moments like this, is more than a collection of memories—it’s what defines them. Their persistence in pushing forward with a purpose, even in tough times, fosters a deep connection with their customers. It’s why someone who likes their gelato can easily become someone who loves it.

Two quotes that stood out during my tour sum up this philosophy perfectly:

1. "Quality is doing it right when no one is looking."

2. "This is your life. Do what you love, and do it often."

These words speak to a deeper truth about persistence. For Righteous Gelato, doing things the right way—even when unnoticed—builds trust. Their focus on doing what they love, from creating great favours to supporting their community, resonates with people and keeps customers coming back.

B Impact Score: A Key to Purpose-Driven Choices

Righteous Gelato’s dedication to doing good is reflected in their B Corp certification. A B Impact Score assesses how companies operate, measuring their environmental impact, their treatment of employees, and their contributions to the community. It’s more than just a badge of honour—it’s a powerful indicator of a brand’s commitment to making the world a better place.

For consumers, this score serves as a guidepost. When you choose to support a B Corp like Righteous Gelato, you’re not just buying a product—you’re making a purposeful choice that ripples far beyond your purchase. You're supporting a company that actively works to benefit people, communities, and the planet. Every scoop of their gelato represents more than great favour; it represents a vote for businesses that care about sustainability, ethical practices, and giving back.

This is the power of purposeful consumerism. Your choice to support a force for good like Righteous Gelato contributes to making the world more awesome. With every pint of gelato you enjoy, you’re investing in a brand that puts people and the planet first. It’s a small choice with a big impact.

A Force for Good

Righteous Gelato is more than a gelato company. They’ve become a force for good through their persistence, purpose, and unwavering commitment to making the world more awesome. Their gelato may bring people in, but it’s their values that turn customers into passionate supporters. From their heartfelt community initiatives—like the 2013 fundraising for Alberta flood victims—to their B Corp certification, Righteous Gelato proves that a brand built on purpose is one that customers will love, not just for its products, but for the positive impact it makes.

As consumers, we have the power to shape the future through the brands we support. When you choose Righteous Gelato, you’re doing more than indulging in a delicious treat—you’re making a difference. Whether it's a scoop of Blueberry Limeade or another of their amazing favours, each purchase is a vote for a business that’s dedicated to creating a better, more sustainable world.

In the end, supporting a brand like Righteous Gelato isn’t just about enjoying great gelato—it’s about being part of something bigger. It’s about choosing a brand that believes in making the world a better place, one pint, one story, and one purpose-driven decision at a time.

"We are not just gelato. We are far more than that" - Righteous Gelato (Who We Are: https://www.righteousgelato.com/pages/who-we-are). I got it.

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